Siam Global Consulting

 

S.G.C. combines strategic acumen with the extensive industry insight to help clients enhance business performance and gain market share via our service offerings – product strategy, marketing strategy, customer relationship management, pricing, brand strategy and sales & channel management.

  Service   Offerings

Product Strategy

 

  • Product portfolio optimization
  • New product development
  • Innovation capability development
  • Process and organizational delivery support
 Marketing Strategy
  • Market development strategy
  • Customer insights
  • Customer and product profitability analysis
  • Marketing optimization

 Customer Relationship Management

  • Customer loyalty design & delivery
  • Value-based customer segmentation
  • CRM program design

 Pricing

  • Industry pricing dynamics
  • Pricing framework and optimization
  • Yield management

 Brand Strategy

  • Brand management
  • Brand portfolio optimization

Sales & Channel Management

  • Channel strategy development
  • Sales channel configuration and operations design
  • Resource prioritization
  • Performance measurement and reward
  • Capability development
  • Program implementation